Why do dating sites work

One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.Just today, nine million Britons will log on looking for love.If you’ve been getting fed up with the singles scene lately, you’ve probably considered online dating.It doesn’t sound like a bad idea after too many night spent in a smoke-filled bar or club hoping to bump into Mr. Overview The rise of online dating has coincided with the rise of the Internet and is now a part of everyday life for many.Increasingly specialized or niche, sites have taken to bringing together singles according to their affinities, their hobbies, their jobs or even their diet!Introduction services on the Internet have multiplied to such an extent that, today, it’s become near impossible to understand or comprehend.The claim of online dating sites is that you’ll be able to find the love of your life, or at least improve your dating life by using their service.Some sites like e Harmony claim to have proprietary matching software that will make the process more accurate.

Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.You may be surprised to find out why online dating sites aren't working for you.It's not creeps sexting you pictures of their junk; it's not gold-diggers out for free meals; it's not married people secretly looking for a little action on the side; it's not scammers or catfish preying on lonely people in an attempt to extort money.But, here's the other interesting statistic—only about 20% of online daters say it's working for them, which is defined by whether they're dating, in a relationship, engaged or married as a result. A good ad works and gets a response, which is the intended result; a bad ad gets ignored and is a tremendous waste of time, money and resources.If you do the quick and simple math there, that means that 80% of online daters are NOT getting the result they think they're paying for on those sites. As a former award-winning advertising copywriter before I got into relationship coaching, this is incredibly obvious to me, but to most it's not.

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